{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While many high-end brand names drive exposure via social media sites marketing, star collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products haven't changed a lot in years; it does not have TikTok, and does not provide stars free p